Mission

 

The mission of the Penn-Del Chapter of the ISA is to promote the science, technology, and safe practice of professional arboriculture through education and outreach to foster a greater appreciation of trees within the states of Pennsylvania and Delaware.

 

Vision

 

To grow the Chapter as a diverse, resilient, and sustainable organization that disseminates science-based information and resources, promotes safe work practices, and advocates for the arboricultural industry and the role of trees in sustaining our communities.

 

Strategic Plan Overview

 

  1. Public Outreach - To educate the public and get involved in outreach education through grade schools, regional technical schools, colleges & universities, and community organizations.

    1. Student education

    2. Community outreach/education

    3. Collaboration with other organizations

  2. Fundraising - To create a fundraising platform that will help the chapter remain solvent.

    1. Identifying opportunities

    2. Attendance at educational events (symposium, workshops, etc.)

    3. At least 2 fundraising events per year

    4. Create a platform to accept donations and ‘direct ask’ donations

  3. Networking and Engagement - To increase the number of chapter members and increase the number of opportunities for the membership to engage with the chapter.

    1. Increasing membership by 5% over the next five years

    2. Engaging existing members to get involved/volunteer

    3. Collaborating with other organizations

    4. Networking

      1. Through regional social events/gatherings

      2. Partnering with fundraising events

      3. At least 2 events per year (1 in the east/1 in the west)

    5. New member engagement

      Strategic Plan Detailed Plan

       

  4. Public Outreach

    1. Student education – Identify and establish relationships with at least 4 contacts at the following

      1. Involvement in career days (high school/collegiate)

      2. Engagement with elementary, middle, high schools

      3. Engagement with regional technical schools and trade schools

        1. Bidwell (Pittsburgh), LVCTI, Williams School, etc.

        2. Regional public & private schools

      4. Adult career development

        1. Ex: state prison arborist training – Shea Zwerver

        2. Mike Rowe Works??

    2. Community outreach/education – have at least 3 new events that Penn-Del presented at

      1. College/University involvement, local community groups

      2. Arbor Days of Service

      3. Speaking opportunities at public/private events

      4. TCC

      5. Digital media (podcasts, online videos, etc.)

    3. Collaboration with other organizations

      1. PLNA, TCIA, Master Gardeners, Other ISA Chapters, Mt. Cuba

      2. Penn State Cooperative Extension, Tree Pittsburgh, DCNR, Morris Arboretum, etc., Tree PA, local community groups

  5. Fundraising

    1. Identifying opportunities

      1. Silent auctions, golf outings, beverage tastings

      2. Cornhole competitions, lumberjack-style events

    2. Attendance at educational events (symposium, workshops, etc.)

    3. At least 2 fundraising events per year

    4. Create a platform to accept donations and ‘direct ask’ donations

  6. Networking and Engagement

    1. Increasing membership – 5% over the course of the current Strategic Plan (3-5 years)

    2. Engaging existing members to get involved/volunteer

      1. Board/Committee Chairs actively solicit member input, desires, and needs

      2. Board/Committee Chairs recruit member involvement

      3. Each committee has a full complement of members

    3. Collaborating with other organizations

      1. Other ISA chapters, ISA organizations, TCIA

      2. Philly Flower Show, Ag Progress Days, Pittsburgh Garden Show

      3. Community Arbor Day Events

    4. Networking

      1. Through regional social events/gatherings

        1. Beverage tastings, etc.

        2. Tying them with educational events, arbor day, tcc, etc.

      2. Partnering with fundraising events

      3. At least 2 events per year (1 in the east/1 in the west)

    5. New member engagement

      1. Ascertain their interest in the chapter/industry

      2. Welcoming new members

         

        Strategic Plan Means of Measurement

         

  7. Public Outreach

    1. Student education

      1. Identify and establish relationships with at least 4 contacts

        1. Career days (high school/collegiate)

        2. Grade schools

        3. Regional technical schools and trade schools

        4. Adult career development programs

    2. Community outreach/education

      1. Hold at least 3 new events that representatives from the Penn-Del ISA have presented at

      2. Present at least 3 times a year at a College or University or with local community groups

      3. Continue to hold at least one Arbor Day of Service event annually while increasing volunteers, community engagement, and event promotion

      4. Participate in at least 3 speaking opportunities at public or private events annually

      5. Increase public exposure to the annual TCC

      6. Establish or partner with digital media outlets (podcasts, online videos, etc.) by creating at least one digital media resource annually

    3. Collaboration with other organizations

      1. Establish a working relationship with at least 2 new organizations

  8. Fundraising

    1. Identifying opportunities - Create 2 new fundraising opportunities

    2. Increase attendance at Penn-Del ISA educational events by 5%

    3. Hold at least 2 fundraising events per year

    4. Create a platform to accept donations and ‘direct ask’ donations

  9. Networking and Engagement

    1. Increasing membership – 5% over the course of the Strategic Plan

    2. Increase member volunteerism by 5%

    3. All committees have an adequate amount of volunteers

    4. Collaborating with at least 2 new professional or community organizations

    5. Networking - Hold at least 2 networking events annually

    6. New member engagement

      1. Establish a means to welcome new members

      2. Create a pathway to communication for new members

PD 2021 Strategic Plan DRAFT.pdf